Celebrity golf tournament sets record for most fans; TV viewership skyrockets

A Wednesday view from the Edgewood Tahoe Resort clubhouse.
Bill Rozak/Tahoe Daily Tribune

STATELINE, Nev. — More fans attended the American Century Championship Celebrity Golf Tournament than ever before and television viewership was the highest since 2009, officials said Tuesday.

A record 67,000 spectators attended the event at Edgewood Tahoe Resort at Stateline where an epic three-and-two-hole playoff between the eventual third champion and former NFL star quarterback Tony Romo, the star of NHL star Joe Pavelski and former MLB pitcher Mark Mulder brought millions to the TV screen.

Highlights from the hearing include:

– Sunday’s coverage on NBC and Peacock averaged a total viewership of 1.4 million viewers – marking the event’s highest final viewership since 2009 and up 17% from last year ( 1.2 million).

– NBC-TV’s viewership peaked at 2.4 million from 3:30 p.m. to 3:42 p.m. Sunday during the final playoff hole.

– Over the three days on NBC, Golf Channel and Peacock, the event averaged a TAD of 963,000 viewers – the best viewership for the event since 2009 and up 19% from last year .

– Friday’s coverage on Golf Channel and Peacock provided the best average viewership ever for the first round of the event, with an ADR of 211,000 viewers.

NBC Sports owns, operates and produces the American Championship of the Century.


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