Creative Agency RM 15 Launches Marketing-Themed Entertainment Industry Podcast


Network TV and Streaming Marketing Executives Garen van de Beek and Lori Shefa launch marketing-themed RM 15 podcast featuring executives from all areas of the entertainment industry, executives said Monday .

The podcast is launching on the same time as the first anniversary of their marketing agency RM 15 Creative. Dr. Phil McGraw will be the featured guest of the first episode.

Other guests on the podcast include Denis Di Novi, co-owner of PatMa Productions; Nina Tassler, former president of CBS Entertainment and co-owner of PatMa Productions; John Montgomery, former Chicago advertising director and executive producer of “Superior Donuts” and “The Crazy Ones” television series; Laurie Zaks, President of Rosewood Television; former CBS Television Marketing Chairman George Schweitzer; Jerry Brunskill, President of Wow & Flutter Media Group, and Brian Seabury, Head of Drama Development for CBS Studios.

During his interview on the RM podcast, Dr Phil said, “I think this is a great podcast for everyone to listen to, not just people working in the entertainment marketing industry. These days, when everyone is digital and everyone has an image, people should listen to you, because you are the best of the best. I will definitely listen to your future podcasts!

Van de Beek and Shefa will serve as interviewers on the podcast, which, according to a statement, will look at “the successes (and failures) of the guests), their paths to Hollywood, and their views on the future of the industry in whole, especially since it is about marketing.

The duo said in the statement: “Have you ever wondered why some movies and TV shows go big while others died on day one? That’s marketing, stupid! We’re big advocates strong marketing, which is more than just hype. ”

The RM 15 podcast is available on all major platforms including Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, IHeartRadio, Pandora, TuneIn + Alexa, Podcast Addict, Podchaser, Pocket Casts, Deezer, Listen Notes, Player FM , Listen Notes, Player FM, Podcast Index, Overcast, Castro, Castbox and Podfriend.

Van de Beek and Shefa launched RM 15 Creative Marketing in fall 2020 as a marketing agency focusing on building assets to launch and develop new and recurring TV and streaming content, as well as campaigns. and marketing and branding material for businesses outside of entertainment. Sherfa and van de Beek were longtime creative executives with CBS Television, overseeing the launch of successful series such as “The Big Band Theory”, “Survivor” and the “CSI” and “NCIS” franchises, among many. ‘others.


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