The Dentsu Group has announced the launch of Dentsu Gaming – an integrated solution that aims to bring together the vast gaming heritage and expertise of the Dentsu Japan network with the global scale and specialist capabilities of Dentsu International.
Keiichi Yoshizaki, Managing Director of Dentu Inc, said, “Our philosophy is that gaming is more than just advertising, it’s about creating, amplifying and adding momentum to culture and culture. industry as a whole. With dentsu gaming, we do this through our own in-house game studios, innovative business ventures, investments in game start-ups and strategic partnerships on a global scale, which sets us apart from all the rest.
As a new global solution, it will provide access to specialized strategy, activation and original intellectual property (IP) development for brands looking to connect and navigate the gaming ecosystem.
Peter Huijboom, Global Managing Director, Global Media & Customers, Dentsu International, and one of the main executive sponsors of dentsu gaming, said: “We have a truly integrated and borderless business model at dentsu that ensures seamless sharing of – knowledge and specializations for the benefit of our customers, whatever their geography – the dentu game is a perfect example.