DigitalOcean Report Reveals Barriers SMBs Face in Cloud Adoption, Showing Need for Less Technical Solutions


While 52% of traditional SMBs believe the cloud is critical to their business success, 43% have no full-time technical staff to manage cloud solutions

NEW YORK, November 16, 2021– (COMMERCIAL THREAD) –Digital Ocean Holdings, Inc. (NYSE: DOCN), the cloud for developers, startups, and small and medium businesses, today at deploy announced the findings of his latest Current report.

Fifty percent of traditional non-tech SMBs have turned to the cloud to overcome the business challenges of the ongoing pandemic, but the Currents report found that the responsibility for managing cloud services often rests with the CEO, president, or even the CEO. traditional business owner. SMEs. In addition to limited technical staff, traditional SMEs note cost (19%), technical training and education (13%), and time required to manage services (12%) as barriers to cloud adoption. . Traditional SMBs demand cloud solutions that are less complex and easier to manage.

“Developers and SMBs need a different approach to the cloud that meets their needs. Our approach is focused on simplicity, community, support, open source and cost efficiency, ”said Yancey Spruill, CEO of DigitalOcean. “The cloud represents a huge opportunity for developers and SMBs to test their ideas and grow their business, and it is more important than ever that they have access to easy-to-use cloud solutions that meet their unique needs.

The main findings of the Currents report include:

  • There is a cloud knowledge gap between traditional SMBs and enterprises. For example, 48% of respondents from traditional SMBs are unfamiliar with the term “cloud native”, compared to 5% of respondents from companies who are unfamiliar with the term. At the same time, 56% of respondents from traditional SMEs are unfamiliar with the term “digital native”, compared to 18% of respondents from companies who are unfamiliar with it.

  • Businesses of all sizes have relied on the cloud to weather the pandemic peak, and adoption isn’t slowing down anytime soon. Of those surveyed who reported increased cloud usage in 2020 due to COVID-induced digital acceleration, 82% of traditional SMBs, 83% of tech SMBs, and 92% of enterprises said their use of the cloud has continued to increase this year. Sixty-nine percent of those surveyed believe the cloud has helped their business recover from the ongoing pandemic. Businesses of all sizes say dealing with the impacts of COVID-19 is the biggest challenge they face right now, but for traditional SMEs, following the tech curve is just behind.

  • Businesses of different sizes need different cloud architectures to meet their needs. Multi and hybrid cloud adoption is more prevalent among enterprises (44% multicloud, 44% hybrid cloud) and technology SMBs (40% multicloud and 36% hybrid cloud), while traditional SMBs are more likely to have a single cloud (46%). Additionally, traditional SMBs often start with on-premises infrastructure and move to the cloud (51%) compared to enterprise and tech-focused SMBs, which are also likely to be hybrid or fully cloud-based from the start. (65% of companies, 64% of technology-driven SMEs). There is a clear opportunity for cloud providers to build simpler cloud solutions to meet the needs of traditional SMBs.

Read or download the full report here:


The Currents report is based on 2,400 interviews in 48 countries conducted by Aspen Finn from September to October 2021. Respondents were divided into three segments: companies with 500 or more employees, technology-driven SMEs under 500 employees who describe themselves as hybrid and traditional SMEs with fewer than 500 employees who describe themselves as non-tech.

About DigitalOcean

DigitalOcean simplifies cloud computing so developers and businesses can spend more time building software that changes the world. With its critical infrastructure and fully managed offerings, DigitalOcean helps developers, startups and small and medium enterprises (SMBs) build, deploy and rapidly scale applications to accelerate innovation and increase productivity and agility. DigitalOcean combines the power of simplicity, community, open source and customer support so that customers can spend less time managing their infrastructure and more time building innovative applications that drive business growth. business. For more information visit or follow @digitalocean on Twitter.

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