Former President and Founder of Cervus Equipment Joins Mining Company’s Board of Directors


Braveheart Resources announced that Peter A. Lacey, ICD.D has agreed to join the board as an independent director of the company. Brian Murray, one of Braveheart’s co-founders and its longest-serving director, has informed the company of his intention to retire.

Lacey is an international businessman and the founder and past president of Cervus Equipment Corporation, a Canadian public company headquartered in Calgary, Alberta. Cervus has 63 equipment dealers located in Western Canada and Ontario, representing John Deere farm equipment, Peterbilt truck dealers and material handling dealers. Cervus also operates John Deere dealerships in Australia and New Zealand. On October 22, 2021, Lacey and the Cervus management team finalized the sale of Cervus to Brandt Tractor Ltd. for about $ 302 million in total.

Lacey is currently President of Hemostemix Inc., a public stem cell startup company that holds 91 global patents and is completing a Phase 2 clinical trial for FDA approval. He was most recently lead director of Entrec Corporation and chairman of the audit committee of Memex Inc, two other Canadian public companies, as well as a director of several other private companies. Mr. Lacey served on the Board of Governors of Red Deer College for 7 years, including 4 years as President. He was also a director and past chairman of the board of directors of the Canada West Equipment Dealers Association, a trade association serving the farm equipment dealer industry in Western Canada.

Lacey commented: “I am delighted to join Braveheart as an independent director. Braveheart has acquired two major copper production projects in Canada. Based on the quality of its assets, Braveheart is currently undervalued. My top priority will be to assist management in completing the restart of the Bull River mine. I am very familiar with the Bull River project and believe it is one of the most advanced copper projects in Western Canada that can become a copper producer in the short term.

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