Iconic Cleaning Brand Jif Launches New ‘Love Mess’ Campaign Via REBORN


Unilever is asking Australians to ‘Love Mess’ with iconic cleaning brand Jif in a new campaign via REBORN.

Independent digital design agency REBORN has developed a new campaign that brings the power of Jif cleaning products to life with Jim; an obsessive cleaner and disdainful of clutter.

When Jim finds Jif, he kisses his messier side and lets loose in the house, knowing that Jif is there to tackle the mess he leaves in his wake all at once.

The iconic brand, known to most but forgotten by many, needed a new campaign to modernize the brand and remind Australians of its effectiveness in removing the most stubborn grease and dirt from home surfaces, as well as for present the new modern Jif Power & Shine. spray format.

Nabomita Bagchi, Marketing Manager at Unilever, said: “We are really excited to remind Australians of the power and efficiency of the entire Jif range through such a fun and modern campaign.

“It was a pleasure working with the Reborn team, and we hope the campaign encourages all Australians to embrace their messy side.”

Media although Mediaocean for the digital campaign consists of YouTube and Social and is the second campaign for Jif from the independent agency REBORN, which provided creative and social for Jif with Domestos in early 2020.

David Easton, CEO of REBORN, said: “We are excited to continue our partnership with Unilever and help modernize the Jif brand, reminding Australians that Jif is a staple in the Australian cleaning closet for good reason.

Client: Unilever

Creative agency: REBORN

Media agency: Mediaocean

Director: Dylan Harrison

Director of Photography: Hugh Miller

Production company: Hooligan

Collective producer: Jodi Donovan

Sound: Cheshire

Audio composer Shaun Clifford

Colourist Billy Wychgel @ Elements

Editor-in-Chief Matt Bennett


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