JID, who is currently promoting his upcoming third studio album, The Eternal Story, has had a fascinating and impressive career trajectory. One could argue that much of this is due to his status as a member of J. Cole’s Dreamville roster, where his artistic vision was nurtured and protected. But his career could have gone much differently; he recently revealed that he was almost signed to another label instead: Quality Control Music from his hometown of Atlanta, which counts City Girls, Lil Baby and Migos as members.
During a quick street interview with TMZ, JID recalled how he ended up on the Dreamville roster instead of Quality Control. Looking at the video below, you can tell he’s a bit shy to give an impromptu interview, which begins by noting that J. Cole chose to sign with Jay-Z’s Roc Nation over 50 Cent G Unit. But when asked if he had done something similar, he admitted: “We were close to signing Coach K, though. He’s my dog.” He also joked that “I was about to be the fourth Migo.”
So far, this choice has worked for him; since the release of its debut The story ever in 2017, his star kept climbing. He garnered even more attention with his 2018 follow-up, DiCaprio 2and his group project with Spillage Village, Overflow. Now he’s set to release what might be his biggest release yet after collaborating with pop stars like Doja Cat, Imagine Dragons and John Legend and stellar performances on Dreamville compilations. Revenge of the Dreamers III and D-Day: a Gangsta Grillz mixtape.
Judging by the response to his History forever singles “Surround Sound” and “Dance Now”, the album is perhaps the one that propels JID into the spotlight for real, putting him on a par with his future bandmates Migos – who have their own music falling (separately) soon, as well. The Eternal Story is scheduled for 8/26 via Dreamville/Interscope. Pre-register it here.