Anomali announced that cybersecurity industry veteran Karen Buffo has been appointed as Chief Marketing Officer (CMO).
Buffo brings over two decades of experience in global state-owned and security firms to lead Anomali’s marketing strategy during a period of rapid expansion, as demand for Anomali cyber defense solutions soars across the country. world.
âKaren is an admired and respected marketer with a rich career focused on building and growing business for the world’s leading technology and cybersecurity brands. His vast experience, customer orientation and successful track record make him the perfect fit for Anomali, âsaid Ahmed Rubaie, CEO of Anomali. âWe are very excited to have Karen guide us through our next leg of the journey to help our valued customers and partners maximize the effectiveness and efficiency of their security. “
Buffo has a long history of developing and executing leading marketing strategies, creating value for customers, partners, shareholders and employees. Prior to Anomali, Buffo was CMO of Symantec, a role to which Broadcom appointed her following its acquisition of the company. At Symantec, she defined and implemented her global marketing strategy across all businesses to strengthen her brand and drive growth in the cybersecurity business.
Prior to Symantec, Oracle chose her to oversee global communications for the executive office. In this role, she oversaw the development, implementation and oversight of internal and external management communications as well as thought leadership for the company. Buffo is also a recognized industry keynote speaker, mentor and contributor to the cybersecurity community.
âI am delighted to join Anomali at a time when it is breaking growth records in helping commercial companies and government agencies around the world. Anomali’s unique X-driven innovation in XDR to maximize intelligence correlated telemetry enables customers and partners to detect billions of events per second, âsaid Buffo. âI look forward to developing and amplifying the company’s brand to reach a wider range of global businesses in need of solutions that effectively and efficiently identify and stop advanced adversaries. “