Want to stay tuned to what’s trending? As always, your best bet is to keep up with the Kardashians. Kourtney Kardashian Barker has just unveiled her new brand of vegan candy Lemme, which includes three supplements filled with functional ingredients. Disappointed with the deals that were on the market, the star revealed that she hoped her new supplements would give shoppers a reliable plant-based option.
“After years of struggling to find the right supplements, I embarked on a journey to create science-backed products that you would rightfully look forward to taking every day,” Kardashian Barker said in a statement.
Kardashian Barker has teamed up with specialists to create three specialty supplements designed to support stress reduction, energy and focus. Lemme uses clinically studied ingredients that promote several health benefits. The vitamins will launch on September 27 exclusively on the Lemme website. Consumers can purchase the supplements for $30 per bottle.
- Lemma Chill: Made with KSM-66 Ashwagandha, this supplement helps lower cortisol levels to reduce stress. This supplement is flavored with mixed berries, passion flower, goji berry, and lemon berry.
- Lemma Focus: Designed to improve focus, this strawberry-flavored supplement is packed with Cognizin Citicoline, Lion’s Mane Mushrooms, Vitamin B12, and MCT Oil.
- Lemma Matcha: This energy supplement is loaded with matcha, vitamin B-12 and the antioxidant CoQ10.
“Kourtney has spent years working with a team of top scientists and specialists to create innovative formulations that harness clinically researched nutrients, vitamins and herbal medicines,” said Dr. Thais Aliabadi, licensed physician specializing in women’s health and member of the Lemme Board of Directors. . “She prioritized bioavailable ingredients and filled the nutritional gaps in people’s diets.”
Lemme will showcase a classic pillbox design made from 100% post-consumer recycled materials. In partnership with Carbonfund, Lemme aims to offset the carbon footprint of each shipment. The brand has also partnered with One Tree Planted to help reverse the damage done to rainforests around the world.
A powerful vegan couple
This year, Kardashian Barker married longtime vegan and Blink-182 drummer Travis Barker. Following a plane crash in 2009, Barker adopted a plant-based diet and since then he hasn’t stopped talking about the benefits of eating vegan. Currently, Barker co-owns the popular fine-dining vegan restaurant Crossroads Kitchen with chef Tal Ronnen. The upscale restaurant currently plans to expand to One World Resort in Las Vegas and Calabasas, where Kardashian Barker lives with her family. The drummer has also invested in Monty’s Good Burger in California.
Kardashian Barker has revealed that she’s “95% vegan,” saying Barker is a huge inspiration to eat healthier. Together, the couple joined Daring Food’s latest “Saucy” ad campaign, showing their love for each other and vegan chicken. Produced by fashion photographer Ellen von Unwerth, the celebrity couple posed with Daring’s signature product in a steamy, intimate photo shoot.
“From the beginning of our partnership with Kourtney and Travis, there was a clear synergy between Daring’s mission and their personal beliefs about plant-based eating and the positive impact it has on the environment,” Daring founder and CEO Ross Mackay said at the time. “I couldn’t be more proud to partner with them for Daring’s latest campaign and am grateful for their support and heartfelt love for our Plant Chicken.”
keeping up with the Kardashians
Kardashian Barker’s wellness empire began with Poosh, her health and wellness media platform launched in 2019. Kardashian’s older sister even pushed her siblings to promote plant-based options. Last April, Kardashian Barker’s Poosh Your Wellness Festival featured plant-based cooking classes from Kim Kardashian.
Kim is also no stranger to plant-based foods. In May, Beyond Meat announced that the superstar and entrepreneur would join its team as its first taste manager to help highlight the benefits of plant-based alternatives to meat to her 282.9 million Instagram followers. Kardashian’s first act as Chief Taste Officer was providing her favorite Beyond Meat recipes, tips and advice for the company’s newsletter.