MTV to Air Metaverse-Inspired Awards Show Starring Eminem, Snoop, Bored Apes


On Thursday, popular cable channel MTV revealed that legendary rappers Eminem and Snoop Dogg are planning to perform the duo’s hit single “From the D 2 The LBC” this Sunday. The music video features Non-Fungible Tokens (NFTs) from the Bored Ape Yacht Club (BAYC) Collection, and the upcoming show is believed to be the first-ever metaverse-inspired awards show performance.

Metaverse-Inspired MTV to Air Performance Featuring Hip-Hop Stars Eminem and BAYC NFT

In three days, on August 28, 2022, at 8 p.m. EST, MTV will host the Video Music Awards commonly referred to as the VMAs. The awards show will be MTV’s 37th video awards show since September 14, 1984.

This year’s VMAs will take place at the Prudential Center in Newark, New Jersey, and will be hosted by LL Cool J, Nicki Minaj and Jack Harlow. August 25, MTV tweeted on a special performance by rap stars Snoop Dogg and Eminem.

“BE READY… [Eminem and Snoop Dogg] are bringing “From the D 2 The LBC” to the VMAs stage for a world premiere,” MTV said. hit “From the D 2 The LBC” features both rappers’ BAYC NFTs.

MTV to Air Metaverse-Inspired Awards Show Starring Eminem, Snoop and Bored Apes
Screenshot of Eminem and Snoop Dogg’s music video titled “From the D 2 The LBC” which features BAYC #9,055 and BAYC #6,723.

Eminem owns BAYC #9,055 and Snoop Dogg owns BAYC #6,723, and both were bought for six figures by NFT. Both Eminem and Snoop are avid NFT collectors, and the “From the D 2 The LBC” music video showcases the artists’ high-profile NFTs in an animated fashion. The duo’s music video is also nominated for a VMA award.

MTV VMAs news follows the creators of the BAYC Yuga Labs collection, co-founders Gordon Goner and Gargamel, releasing licensing rights for owners of Cryptopunks and Meebits. Yuga Labs did the same with BAYC, Mutant Ape Yacht Club (MAYC), and Bored Ape Kennel Club (BAKC) NFTs.

Intellectual Property gives NFT owners the right to exploit their NFTs for commercial or personal use like Eminem and Snoop did with BAYC #9,055 and BAYC #6,723. Most recently, Eminem published a photo of him on Twitter hanging out in the studio with legendary music producer Dr. Dre and Snoop.

This year’s VMAs will also feature Lil Nas X who won the VMAs for Video of the Year last year, and he’s nominated for Video of the Year again. If the artist wins again, Lil Nas X will be the first VMA award winner to take home the top consecutive award.

Lil Nas X is also into NFT, and the musician was supposed to collaborate with social media company Tiktok and post digital artwork with the company. Tiktok previously posted NFTs with social media influencer and pop musician Bella Poarch, alongside Grimes who managed to raise $6 million from the sale of NFTs.

A report by Rolling Stone said Tiktok NFT collaborations with famous stars were considered “a waste” and “a complete joke”. A few months ago, Eminem’s NFT Collection of Digital Figures and Original Beats fetched an estimated $1.78 million via a sale that took place on the Nifty Gateway NFT Marketplace.

Eminem has also invested funds in Makersplace, alongside a host of venture capital funds and Eminem’s friend, Goliath Records CEO and former Def Jam Recordings President Paul Rosenberg.

Keywords in this story

BAYC, BAYC collection, Bella Poarch, Bored Apes, cryptopunks, Def Jam Recordings, Eminem, Eminem and Snoop Dogg, Goliath Records, Grimes, Lil Nas X, Makersplace, Meebits, Metaverse, MTV, MTV VMAs, NFT Sale, NFTs, Paul Rosenberg, Snoop Dogg, tiktok, Tiktok NFT, Video Music Awards, VMA, Yuga Labs

What do you think of Eminem and Snoop performing the first-ever metaverse-inspired song at this year’s MTV VMAs? Let us know what you think about this topic in the comments section below.

Jamie Redman

Jamie Redman is the News Manager at News and a fintech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He is passionate about Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written over 5,700 articles for News about disruptive protocols emerging today.

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