Vegan favorite Violife has just launched its first vegan butter, giving UK plant-based consumers another plant-based butter option. Vioblock will be available this week in Asda stores in the UK, marketed as a butter substitute fortified with several key nutrients.
Violife’s Butter Alternative will be enriched with vitamins B1, B2, B6 and B12, using a blend of coconut oil, sunflower oil and rapeseed oil to create a buttery, spreadable texture. Vioblock replicates the same physical appearance of butter with the ability to melt, spread and bake, but more importantly, Violife claims to have successfully developed vegan butter with the familiar and beloved flavor.
“The launch of our first Vioblock butter alternative is an important milestone for Violife as we seek to further expand our product offering in the dairy alternatives category,” said Bianca Harris, UK Marketing Director for Violife. “Always 100% vegan, Vioblock stays true to Violife’s core values, in that it is suitable for everyone, whatever their dietary needs, and works exactly as you expect. “
The vegan company’s product selection primarily includes plant-based cheeses, which means the introduction of Vioblock is a change to expand the brand’s range. Founded in the 1990s, the Greece-based company is committed to supplying plant-based cheese to the world. Since then, the company’s products have become available in more than 50 countries around the world. The plant-based cheese company’s products became widely available in the United States in 2018, when Whole Foods Market began distributing the product to its stores.
Violife’s line of vegan cheeses offers dairy-free cheese in several varieties, including cheese blocks, slices, wedges and spreads. Cheese styles also come in many flavors, from cheddar and mozzarella to feta and provolone. In the United States, the company offers cream cheeses, cheddar slices and blocks, feta blocks and parmesan wedges. Today, the company is experimenting with other forms of dairy alternatives, thereby expanding the brand’s positions in vegan markets.
“With dairy alternatives nearly three-to-one surpassing the dairy sector, but only accounting for five percent of the total dairy sector, there is considerable room for maneuver for the growth of the dairy alternatives sector and the expansion of Violife in beyond the dairy-to-cheese alternative category, “Harris said.” Whether they’re flexitarians, vegans or vegetarians, we look forward to presenting brand supporters with an expanded product line in the future. “
Harris believes the company’s new vegan butter offers the brand new opportunities for its future. The company launched another product outside of the vegan cheese sectors last year with its vegan chocolate spread named Cocospread. The chocolate spread consists of coconut oil, cocoa powder, dried banana powder and coconut oil enhanced with other flavors to create its sweet and chocolatey flavor. The company initially launched the product in the UK, but since then it has reached US retailers.
The vegan butter market has been booming since Unilever released its “It’s Vegan” I Can’t Believe It’s Not Butter in 2017. Other companies have spent the last decade developing vegan butter for consumers based on plants, including Califia Farms, Milkamaia, Flora, Miyoko’s Creamery, Earth Balance and Melt Organic. With previous Violife models, it is possible that the US markets will see another vegan market entering the market with the introduction of the company’s Vioblock.